For the last couple of years, the design industry in Indonesia significantly growing, many design studios arise, tech startup and companies expanding their business, it creates their awareness about how important the design as their main communication, including typography as main brand image. As the powerful design tools, typography plays an important role in extending brand value. The demands of custom fonts for tech-company are rising in Indonesia for the last couple of years, for example in other countries, the most leading big corporation has its own fonts to increase the design value. It's come up with a question, having a custom font is a new trend or it is necessary? In this talk, we will tell the stories about running type foundry in Indonesia, as well as how we survive to rely on its graphic design industry and introducing our local type design scene into a bigger audience.